The Semiotics of Culture and the Concept of a Text

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Abstract
Two tendencies are ascertainable in the development of semiotics over the past 15 years. One has been toward refinement of the initial concepts and definition of procedures of generation. The striving for precise modeling procedures has led to the creation of metasemiotics: the object of study becomes not texts as such, but models of texts, models of models, etc. The second tendency concentrates its attention on the semiotic functioning of a real text. Whereas in the first case contradiction, structural inconsistency, the accommodation of differently structured texts within single textual formation, and semantic indeterminacy are random and nonfunctional attributes that can be removed at the metalevel of text modeling, from the second standpoint they are the object of special attention. Using Saussurean terminology, we might say that in the first case it is langage that interests the investigator as a materialization of the structural laws of a langue; in the second case it is those semiotic aspects of a text that diverge from the linguistic structure that are the object of attention. Whereas the first tendency is materialized in metasemiotics, the second by nature gives birth to the semiotics of culture.

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