The Effect of Time Pressure on Consumer Choice Deferral
Open Access
- 1 March 1999
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 25 (4) , 369-384
- https://doi.org/10.1086/209545
Abstract
This article investigates the effect of time pressure on choice deferral. Recent research suggests that the likelihood of deferral is contingent on tKeywords
This publication has 0 references indexed in Scilit: