A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data

Publisher Website
Google Scholar
Abstract
Internal market structure analysis infers both brand attributes and consumer preferences for those attributes from preference or choice data. The authors exploit a new method for estimating probit models from panel data to infer market structures that can be displayed in few dimensions, even though the model can represent every possible vector of purchase probabilities.

This publication has 0 references indexed in Scilit: