Comparative prices and pedagogy: Toward social relevance in marketing education
- 1 October 1974
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 2 (4) , 435-446
- https://doi.org/10.1016/0148-2963(74)90028-9
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Do Blacks Pay More?Journal of Marketing Research, 1971
- Do the Poor Pay More?Journal of Marketing, 1968