Urban Perceptions of Print Advertisements in the Indian Subcontinent:

• 19 March 1996
• journal article
• Published by Taylor & Francis in Journal of Global Marketing
• Vol. 9  (1-2) , 59-90
• https://doi.org/10.1300/j042v09n01_04

Abstract

Keywords

• INDIAN SUBCONTINENT
• URBAN PERCEPTIONS
• PRINT ADVERTISEMENTS
• PERCEPTIONS OF PRINT