Problems in Predicting New Product Growth for Consumer Durables

1 October 1980

journal article
Published by Institute for Operations Research and the Management Sciences (INFORMS) in Management Science

Vol. 26 (10) , 1007-1020
https://doi.org/10.1287/mnsc.26.10.1007

Abstract

A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.marketing: new products, forecasting, industries: electric/electronic

Keywords

NEW PRODUCT
PEAK LEVEL
ATTAIN PEAK
ENVIRONMENTAL DIFFERENCES
POPULAR MODEL
PURCHASE SALES
INTERNATIONAL SETTING
LIMITED DATA
CONSUMER DURABLES

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