Psychographic and lifestyle antecedents of service quality expectations: a segmentation approach
- 1 April 1993
- journal article
- Published by Emerald Publishing in Journal of Services Marketing
- Vol. 7 (4) , 53-61
- https://doi.org/10.1108/08876049310047742
Abstract
Reports in a segmentation study conducted to determine whether consumer‐based variables such as activities, interests and opinions could be used to segment markets based on service quality expectations. Identifies those consumer‐based variables found to be significantly related to service quality dimensions and discusses their managerial significance to the healthcare market.Keywords
This publication has 5 references indexed in Scilit:
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