The Merit and Mischief of Metaphor: A Reply to Gioia, Schultz and Corley

• 1 December 2002
• journal article
• Published by Wiley in British Journal of Management
• Vol. 13  (3) , 277-279
• https://doi.org/10.1111/1467-8551.00244

Abstract

Keywords

• MERIT
• MISCHIEF
• GIOIA
• REPLY
• METAPHOR
• OUTLINED
• FALSELY
• VIGOROUSLY
• IDEOLOGICAL
• PARADIGMATIC