An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention
- 1 March 1977
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 3 (4) , 197-208
- https://doi.org/10.1086/208668
Abstract
The effects of messages designed to change belief and evaluation components of cognitive structure are investigated within the context of the Extended Fishbein Model. Using a general linear model, causal patterns among cognitive and affective response variables are found to support the flow of effects generally hypothesized to operate in such situations.Keywords
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