The Role of Involvement in Attention and Comprehension Processes
- 1 September 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (2) , 210-224
- https://doi.org/10.1086/209158
Abstract
We present the results of a study designed to test several hypotheses concerning the effects of intrinsic and situational sources of personal relevanKeywords
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