The impact of alternative media channels: Recall and involvement with messages
- 1 September 1976
- journal article
- research article
- Published by Springer Nature in Educational Technology Research and Development
- Vol. 24 (3) , 263-272
- https://doi.org/10.1007/bf02768306
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- Effect of newscast delivery rate on recall and judgment of sourcesJournal of Broadcasting, 1973
- The information processing capacity of modality and channel performanceEducational Technology Research and Development, 1971
- Mass CommunicationAnnual Review of Psychology, 1971
- On channel effectivenessEducational Technology Research and Development, 1968
- The Measurement of Advertising InvolvementPublic Opinion Quarterly, 1966
- The Impact of Television Advertising: Learning Without InvolvementPublic Opinion Quarterly, 1965
- Learning of Redundant Material Presented through Two Sensory ModalitiesPerceptual and Motor Skills, 1964
- Recognition learning under multiple channel presentation and testing conditionsAudiovisual communication review, 1961
- Conflict, arousal, and curiosity.Published by American Psychological Association (APA) ,1960