Matching Latencies for Word-Shape Pairs

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Abstract
Four word-shape pairs, circle/CIRCLE, square/SQUARE, circle/SQUARE, square/CIRCLE, were presented under conditions of simultaneous onset to 48 subjects. Subjects were instructed to report whether the pair could be classified as same or different by saying “yes” or “no” as rapidly as possible. Latencies of these judgements were measured from the simultaneous onset of the displays to the initiation of the subject's verbal response. The pair circle/CIRCLE was reported as same faster than the pair square/SQUARE. No consistent differences were obtained between the two mismatching pairs. However, latencies to report a mismatch were consistently longer than latencies to report a match.

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