A Statement of Marketing Philosophy

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Abstract
This statement is a summary of the basic ideas or convictions about marketing which are shared by the marketing faculty of The Ohio State University. It was formulated by them in order to provide the faculty with a formally stated sense of purpose … a means of unifying individual efforts … a tool for achieving consistency … a guideline for maintaining charted courses … a basis for evaluating marketing educational and research programs … a prerequisite to the development of a formally stated philosophy of marketing education … and a statement to clarify their views to the academic and business community.

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