Alcohol Advertising: Content and Controversy
- 1 July 1982
- journal article
- research article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 1 (3) , 223-236
- https://doi.org/10.1080/02650487.1982.11104854
Abstract
The paper presents an analysis of controversial elements of alcoholic beverage advertising content from magazines and television in the United States. The areas of content analysed are derived from several common models of mass persuasion often assumed relevant to the debates over alcoholic beverage advertising. The author concludes with a brief discussion of some of the assumptions embedded in criticisms of the content of alcohol advertising.Keywords
This publication has 2 references indexed in Scilit:
- Controls on Advertising: an Examination of Some Economic ArgumentsInternational Journal of Advertising, 1982
- Themes in Magazine Alcohol Advertisements: A CritiqueJournal of Drug Issues, 1979