Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers
- 1 December 1997
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 14 (8) , 765-790
- https://doi.org/10.1002/(sici)1520-6793(199712)14:8<765::aid-mar3>3.0.co;2-c
Abstract
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