Determinants of TV station economic value

Publisher Website
Google Scholar
Abstract
The authors present a detailed analysis of the major factors (sales price, net broadcast revenue, average daily audience size, program expenses vs. station profitability, and sales price) which help define a station's economic value. One major conclusion is that higher program expenditures appear to correlate with higher station profits (and economic value). Mr. Blau is a doctoral candidate in mass communications at Indiana University, while Drs. Johnson and Ksobiech are associate and assistant professors, respectively, in that university's department of telecommunications. The study was conducted with the support of grants from the NAB and an Indiana University Faculty, Grant‐in‐Aid. Naturally, the opinions and other content do not necessarily reflect the position or policy of those institutions, and no official endorsement should be inferred.

This publication has 0 references indexed in Scilit: