An instrument for measuring the source credibility of basic speech communication instructors
- 1 January 1974
- journal article
- research article
- Published by Taylor & Francis in The Speech Teacher
- Vol. 23 (1) , 26-33
- https://doi.org/10.1080/03634527409378053
Abstract
On the assumption that a teacher's credibility with his students is related to student learning, a measure of teacher credibility was developed and tested. Data obtained from 1,80 students in basic speech communication courses from two universities indicated five dimensions of teacher credibility: “Character,” “Sociability,” “Composure,” “Extroversion,” and “Competence.” These dimensions were found useful for predicting some aspects of student learning. A 14‐item instrument for the measurement of teacher credibility is recommended.Keywords
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