The Semiotics of Wristwatches
- 1 February 1995
- journal article
- research article
- Published by SAGE Publications in Time & Society
- Vol. 4 (1) , 67-90
- https://doi.org/10.1177/0961463x95004001004
Abstract
This article examines wristwatches as meaningbearing objects, essential to modern industrial societies. It discusses the everyday uses of wristwatches, including occasions on which they are given as gifts, gestures in which they are involved, and their role as cybernetic devices for modern workforces. It then looks at three advertisements which indicate how wristwatches are linked to the larger ideological assumptions of North American society. The paper concludes with an account, supported by evidence from these advertising texts, of changing attitudes to time in the postmodern period.Keywords
This publication has 1 reference indexed in Scilit:
- Postmodernism, or, The Cultural Logic of Late CapitalismPublished by Duke University Press ,1992