Style Matters: Advertising in medical journals and the use of supplements

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Abstract
Most medical journals carry advertising, which generates income for their publishers, but advertising must not be allowed to influence editorial decisions. Editors must have full responsibility for advertising policy. Readers should be able to distinguish readily between advertising and editorial material. Juxtaposition of editorial and advertising material on the same products or subject should be avoided, and advertising should not be sold on the condition that it will appear in the same issue as a …

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