The Identity of Women's Clothing Fashion Opinion Leaders
Open Access
- 1 May 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (2) , 178-185
- https://doi.org/10.1177/002224377000700204
Abstract
This article analyses the characteristics of women's clothing fashion opinion leaders. The data suggest that substantial differences exist between fashion opinion leaders and non-leaders on a wide variety of demographic, sociological, attitudinal, communication, and fashion involvement measures.Keywords
This publication has 4 references indexed in Scilit:
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- The Diffusion of an Innovation Among PhysiciansSociometry, 1957
- The Two-Step Flow of Communication: An Up-To-Date Report on an HypothesisPublic Opinion Quarterly, 1957
- Group Influences and Agricultural Innovations: Some Tentative Findings and HypothesesAmerican Journal of Sociology, 1956