Personal Computers and Media Use

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Abstract
About one in five people own a personal computer but not many of these owners spend much time with the computer. Of owners, only about 20% spend as much as 1–2 hours per day. This study, based on a telephone survey of a Southwestern city, finds that owners are more affluent than non PC owners and read the local morning paper more. But PC owners and nonowners differed little in amount of television news viewed. Ownership of a personal computer apparently did not lead to radical changes in use of traditional news media.

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