Using MCA to Segment New Car Markets
Open Access
- 1 August 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (3) , 360-363
- https://doi.org/10.1177/002224377000700312
Abstract
In this study the mid-1960's new car market is analyzed by using a new, dummy variable, multivariate technique known as Multiple Classification Analysis (MCA). This approach helps provide a better understanding of this complex market and gives some interesting hints as to its possible future direction.Keywords
This publication has 3 references indexed in Scilit:
- Finding Variables That WorkPublic Opinion Quarterly, 1969
- Market Segmentation: Group versus Individual BehaviorJournal of Marketing Research, 1968
- Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 1956