TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
- 1 September 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 5 (2) , 73-81
- https://doi.org/10.1086/208717
Abstract
When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. TKeywords
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