Diagnosing the Product Portfolio
- 1 April 1977
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 41 (2) , 29
- https://doi.org/10.2307/1250631
Abstract
How to avoid costly applications of the product portfolio approach resulting from incorrect measurements, unfeasible strategies, and violation of basic assumpti...This publication has 0 references indexed in Scilit: