Northern Ireland Tourism: A Quality Perspective
- 1 April 1994
- journal article
- research article
- Published by Emerald Publishing in Managing Service Quality: An International Journal
- Vol. 4 (2) , 31-35
- https://doi.org/10.1108/09604529410796189
Abstract
Discusses the service quality matrix as one strategy in attaining and maintaining service excellence in relation to Northern Ireland’s hospitality record. Presents a set of guidelines based on the ideals and concepts of total quality management as a means to establishing Northern Ireland as a quality tourism destination to prospective travellers.Keywords
This publication has 2 references indexed in Scilit:
- Coming to Grips with Service Intangibles Using Quality Management TechniquesMarketing Intelligence & Planning, 1990
- Service management as if culture existsInternational Journal of Hospitality Management, 1988