FUTURE TRENDS IN FOOD RETAILING: RESULTS OF A SURVEY OF RETAILERS
- 1 February 1988
- journal article
- Published by Emerald Publishing in British Food Journal
- Vol. 90 (2) , 51-57
- https://doi.org/10.1108/eb011809
Abstract
Consideration is given to recent changes in food retailing in Europe. Forecasts of future changes are presented. The forecasts result from a survey of young executives in the European food retailing industry. They see a future with a wider variety of products, more discerning consumers, greater demands being made on manufacturers, more in‐store technology and a levelling of hypermarket growth.Keywords
This publication has 1 reference indexed in Scilit:
- The Strategy of Own BrandsEuropean Journal of Marketing, 1979