A FRAMEWORK FOR LOOKING AT VERTICAL INTEGRATION

1 January 1983

journal article
review article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 3 (3) , 30-37
https://doi.org/10.1108/eb038975

Abstract

Vertical integration is often one of the first diversification strategies that firms consider. To choose the right strategy, companies must assess the four different types of possible integration and weigh the merits of each.

Keywords

CHOOSE
MERITS
WEIGH
LOOKING AT VERTICAL
VERTICAL INTEGRATION VERTICAL
FRAMEWORK FOR LOOKING
FIRMS CONSIDER
DIVERSIFICATION STRATEGIES

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