Real-time, B-mode ultrasonography provides the opportunity to improve the methods of evaluation of ovarian function and diagnoses of pregnancy in beef cattle. Determination of the sex of a fetus early in pregnancy (d 55 to 85) and verification of embryo viability by monitoring fetal heartbeat are unique methods involving ultrasound scanning. These techniques and a method for evaluating the technique of artificial insemination can be used to improve reproductive management of cattle. The way in which ultrasound technology may have its greatest impact is as a tool for improving on the method of palpation per rectum for monitoring ovarian function and pregnancy in beef cows and heifers. Determination of fetal sex and monitoring embryo mortality are less likely to be applied regularly in herd management, but these procedures will be valuable in conducting research in reproductive physiology of beef cattle.