Psychographics for Social Policy Decisions: Welfare Assistance
- 1 March 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 5 (4) , 229-239
- https://doi.org/10.1086/208735
Abstract
This article describes how a psychographic instrument, based on a priori construct formulation, can be built to segment the voting public. The analysis is based on public attitudes toward welfare programs in Canada.Keywords
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