The Japanese Corporation as Competitor
- 1 April 1986
- journal article
- Published by SAGE Publications in California Management Review
- Vol. 28 (3) , 9-27
- https://doi.org/10.2307/41165199
Abstract
In an excerpt from their new book, Kaisha: The Japanese Corporation, the authors examine the competitive strategies and methods employed by Japanese corporations. First, they show how Japanese corporations compete with each other through relentless pursuit of rapid growth and increased market share. Then they demonstrate how the Japanese corporations then employ these same tactics against Western competitors in Japan and in global markets. Finally, the authors offer advice on anticipating the Japanese in Western markets.Keywords
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