Beauty or Brains: Which Image for Your Mate?

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Abstract
Male and female subjects evaluated a male after seeing a videotape of him with his girlfriend. The attractiveness and intelligence of the girlfriend was varied. A multivariate analysis of variance on 10 dependent measures showed the male to be evalu ated more favorably when his partner was more attractive or more intelligent. Univariate analysis showed attractiveness affected all of the dependent measures. Intelligence affected a more select group of attributes--talent, self-confidence, and intelli gence--but affected this group about as much as attractiveness did. Intelligence and beauty have special and different places in the interpersonal marketplace.

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