Alcohol Warnings: How do you know when you have Had One Too Many?

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Abstract
This study evaluates the impact of a new federal requirement that warnings appear on alcoholic beverage containers. The study uses multiple data points before and after implementation of the warning, as well as multiple dependent measures. The study also takes advantage of the special characteristics of one state, Utah, to create a non-equivalent, non-exposed comparison group. Based only on the study's first six waves of data collection (three pre-warning and three post-warning), the labels appear to have been noticed, but there is no evidence yet that perceptions of the risks of alcohol abuse or behavior have been altered in response to the alcohol labels.