Measures of Interviewer Bias and Variance

1 August 1977

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 14 (3) , 337
https://doi.org/10.2307/3150772

Abstract

Two studies of interviewer bias and variance are reported. One is a controlled experiment which yielded estimates of interviewer variability. The other, in whic...

Keywords

INTERVIEWER BIAS
YIELDED ESTIMATES
VARIANCE TWO
CONTROLLED EXPERIMENT
TWO STUDIES
INTERVIEWER VARIABILITY
WHIC
BIAS AND VARIANCE

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