The Impact of Diversification Strategy on Risk-Return Performance.

1 August 1987

journal article
Published by Academy of Management in Academy of Management Proceedings

Vol. 1987 (1) , 2-6
https://doi.org/10.5465/ambpp.1987.4978216

Abstract

This study examines the impact of diversification strategy on risk and return in diversified firms. Regression analysis shows that differences in risk-return performance are more closely associated with structural factors associated with markets and businesses than with the particular diversification strategy chosen. A curvilinear risk-return relationship is also observed.

Keywords

DIVERSIFICATION IN INDUSTRY
DIVERSIFIED COMPANIES
RISK ASSESSMENT
RATE OF RETURN
BUSINESS PLANNING
CONGLOMERATE CORPORATIONS
REGRESSION ANALYSIS
ANALYSIS OF VARIANCE
STRATEGIC PLANNING -- ECONOMIC ASPECTS
MULTIPRODUCT FIRMS

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