Developing a marketing-oriented organization
- 30 June 1988
- journal article
- Published by Elsevier in Business Horizons
- Vol. 31 (3) , 46-53
- https://doi.org/10.1016/0007-6813(88)90008-0
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Strategy Follows Structure: Developing Distinctive SkillsCalifornia Management Review, 1984
- Marketing muscleBusiness Horizons, 1982
- Structure is not organizationBusiness Horizons, 1980