Marketing Higher Education: Benefits and Risks for the American Academic System
- 1 January 1980
- journal article
- research article
- Published by Taylor & Francis in The Journal of Higher Education
- Vol. 51 (1) , 40-59
- https://doi.org/10.1080/00221546.1980.11780029
Abstract
(1980). Marketing Higher Education: Benefits and Risks for the American Academic System. The Journal of Higher Education: Vol. 51, No. 1, pp. 40-59. doi: 10.1080/00221546.1980.11780029Keywords
This publication has 4 references indexed in Scilit:
- Market structure and institutional position in geographic market segmentsResearch in Higher Education, 1979
- A Procedure for the Development of New Programs in Postsecondary EducationThe Journal of Higher Education, 1977
- Bringing the Concept of Marketing to Higher EducationThe Journal of Higher Education, 1972
- Fundamental Research and the UniversitiesBulletin of the Aaup, 1968