Unit pricing: a positive response to consumerism
- 1 April 1972
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 6 (4) , 223-233
- https://doi.org/10.1108/eum0000000005144
Abstract
Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer. States that, as a pricing device, unit pricing is not entirely new, as products such as meats, dairy products and many fresh fruits and vegetables have been unit priced for years. Concludes that, before the full impact of unit pricing can be assessed, additional research questions need to be answered.Keywords
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