A Cross-Cultural Comparison of U.S. and Chinese Computer Security Awareness

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Abstract
Despite the recent increased attention afforded malware by the popular press, there appears to be a dearth in user awareness and understanding of certain aspects of the security paradigm. This article presents a comparison of user awareness levels of rootkits, spyware, and viruses between U.S. and Chinese users. The results of a survey of 210 U.S. respondents and 278 Chinese respondents indicate that respondents’ awareness and knowledge of rootkits is well below that of spyware and viruses. Data analysis further reveals that there are significant differences in Chinese and U.S. user perceptions with regard to spyware and computer viruses. However, there is no difference in cross-cultural awareness with regard to rootkits. Due to the ubiquitous nature of the Internet, rootkits and other malware do not yield at transnational borders. An important step to mitigate the threats posed by malware, such as rootkits, is to raise awareness levels of users worldwide.

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