The growth of the political marketing industry and the California initiative process
- 1 October 1996
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 30 (10/11) , 166-178
- https://doi.org/10.1108/03090569610149872
Abstract
Looks at the California initiative (referendum) process and its development. Outlines the political marketing industry, its techniques and development, as part of the initiative process. Examines the marketing industry in California and campaign techniques and practices. Considers why an industry devoted to political marketing arose when it did, over and above the simple adoption of campaigning techniques.Keywords
This publication has 11 references indexed in Scilit:
- Information and opinion change on ballot propositionsPolitical Behavior, 1994
- Electoral Strategies and Political MarketingPublished by Springer Nature ,1992
- Direct DemocracyPublished by Harvard University Press ,1989
- The Initiative Process and its Declining Agenda‐setting ValueLaw & Policy, 1989
- The Influence of Professional Campaign Management Firms in Partisan Elections in CaliforniaThe Western Political Quarterly, 1958
- Professional Public Relations and Political PowerThe Western Political Quarterly, 1957
- Opinion Research and MarketingPublic Opinion Quarterly, 1957
- Notes on the History of Marketing ResearchJournal of Marketing, 1950
- Twenty-Five Years of Direct Legislation in CaliforniaPublic Opinion Quarterly, 1939
- Publicity of Campaign Expenditures on Issues in CaliforniaAmerican Political Science Review, 1936