Direct-To-Consumer Advertising

• 1 January 1999
• journal article
• Published by Springer Nature in Disease Management and Health Outcomes
• Vol. 5  (5) , 273-283
• https://doi.org/10.2165/00115677-199905050-00004

Abstract

Keywords

• ATTITUDES
• ADVERTISEMENTS
• RECEIVE
• LIFE CYCLES
• PATIENT EXPECTATIONS
• DTCA AFFECTS
• CARE SEEKING
• PATIENTSS