Two-factor Theory and Consumer Satisfaction: Replication and Extension

• 1 June 1981
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 8  (1) , 97
• https://doi.org/10.1086/208845

Abstract

Keywords

• CONSUMER SATISFACTION
• REPLICATION
• TWO FACTOR THEORY
• EXTENSION