A descriptive model of the trade-show budgeting decision process
- 28 February 1983
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 12 (1) , 25-29
- https://doi.org/10.1016/0019-8501(83)90032-9
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Reply to Farris and Buzzell's Comment on ADVISOR 2 PaperManagement Science, 1980
- Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial ProductsManagement Science, 1979