The “ideograph”: A link between rhetoric and ideology
- 1 February 1980
- journal article
- research article
- Published by Taylor & Francis in Quarterly Journal of Speech
- Vol. 66 (1) , 1-16
- https://doi.org/10.1080/00335638009383499
Abstract
This essay attempts to describe political consciousness in collectivities. Symbolist thought, focused on the idea of “myth,” seems linked with material thought, focused on the concept of “ideology.” It is suggested that a description of political consciousness can be constructed from the structures of meaning exhibited by a society's vocabulary of “ideographs.”Keywords
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