Improved Customer Service: Measuring the Payoff
- 1 January 1992
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 13 (1) , 13-17
- https://doi.org/10.1108/eb039463
Abstract
Will enhanced levels of service automatically lead to greater sales and profits? Here's how two companies measure the payback from improved service.Keywords
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