Lists come alive: eletronic systems of knowledge and the rise of credit-scoring in retail banking

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Abstract
This paper foucuses upon a change in the type of market knowledge provileged by ratail banks as a result of the rise of a new implementation of information technology. In traditional retail banks market knolwedge was embodied in the local manager and his/her staff in braches. Over the last decade or so, such embodied knowledge has been downgraded and greater embhasis has been placed on the moresystematic use of empirrical information on customers derived from other sources, maded possile by the rise of computer,s software and databses. The most significant developement in this regard has been the now routine useof credit-scoring systems, which are designed to voer come the chronic problems of information asymmetries in crdit-scoring systems and the rise of a marketing discourse within the industry represents a major transformation in the knoledge base of the industry. The paper critically evaluates ways in which this transformation has been brought about and considers the likely shape of the new systems of knoledge which are now coming to domintae the industry.

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