Promise and Prospects

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Abstract
Building on Tennis's comments, the authors identify various factors that must be considered in order to put the development and application of the alpha, beta, gamma change typology in perspective. In doing so, they argue that the change typology's birth and growth shows a strong similarity to that of "normal science." After commenting on the small number of investigators involved in research on the change typology and the limited set of outlets in which this research has been published, the authors address the question of what needs to be done to accelerate the advancement of the typology and its acceptance by consultants and practitioners.