Laptops and the marketing information chain: The benefits of salesforce automation

• 31 December 1990
• journal article
• Published by Elsevier in International Journal of Information Management
• Vol. 10  (4) , 278-287
• https://doi.org/10.1016/0268-4012(90)90035-q

Abstract

Keywords

• LAPTOPS
• SALESFORCE AUTOMATION
• MARKETING INFORMATION CHAIN
• BENEFITS OF SALESFORCE