A Test for Clusters
Open Access
- 1 November 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (4) , 545-551
- https://doi.org/10.1177/002224377901600411
Abstract
Tests for the presence of clusters are reviewed. An alternative test is derived that indicates whether data are other than unimodally or uniformly distributed. The test allows for at least 1,000 entities, 20 attributes, and 8 groups. The test is applied to data with known clusters and then to data gathered to solve a problem in lifestyle market segmentation.Keywords
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