Marketing and social structure in rural China
Open Access
- 1 January 2002
- journal article
- Published by OpenEdition in Etudes Rurales
- No. 161-162,p. 215-261
- https://doi.org/10.4000/etudesrurales.7952
Abstract
I set forth in this paper a partial description and preliminary analysis of rural marketing in China. This neglected topic has significance that ranges far beyond the disciplinary concerns of economics. It interests anthropologists in particular because marketing structures of the kind described here for China appear to be characteristic of the whole class of civilizations known as “peasant” or “traditional agrarian” societies. In complex societies of this important type, marketing structures...Keywords
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