Husband-Wife Influence in Family Purchasing Behavior
- 1 June 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (1) , 43-50
- https://doi.org/10.1086/208580
Abstract
Using the concept of a family financial officer (FFO), the family is found to be not homogeneous in its financial and purchase behavior. Thus, if theKeywords
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